Carter Jonas, a luxury real estate brand, approached us to strengthen its Instagram presence. With a portfolio spanning high-end UK properties and international listings through its partnership with Christie’s, the brand needed a social feed that reflected its premium positioning. The challenge was to create a visually cohesive and engaging platform that balanced aspirational property content with audience growth and interaction. At the same time, it needed to support brand awareness while appealing to both existing clients and new audiences seeking luxury homes and lifestyle-led inspiration.