Berkeley approached us to build excitement and drive footfall for a four-week summer activation at Wandsworth Mills in South London. The ambition was to transform an existing space into a vibrant, beach-inspired destination that brought a sense of escapism to an urban setting, while appealing equally to families and professionals through an inclusive yet premium brand experience. Alongside a programme that included a man-made beach, live beach club parties, food and drink, face painting, dog shows and more, our role was to develop a multi-channel marketing strategy, cohesive visual identity, and immersive on-site signage that would capture attention, encourage dwell time, and position the development as a lively social hub.